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KLCK radio format changing from oldies to talk

 


KLCK radio is changing its format.

As of Sept. 4, the Klickitat County station will no longer play oldies music. Instead, it will be an all-talk station, with Mike Huckabee’s and Lars Larson’s national talk shows featured programs.

“It was kind of a hard decision,” says Shannon Milburn, general manager of Haystack Broadcasting, which owns KLCK and other stations. “But we need to broaden our audience and try to appeal to our advertisers a little more.”

Milburn considers that the change will actually broaden KLCK’s listener base. “The nice thing, the positive, that will come out of this,” he says, “is that we will be able to concentrate more time with some local talk pro...



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