The Goldendale Sentinel - Headlines & History since 1879

How to create press releases that work


Like every media outlet, The Sentinel gets a lot of press releases. This article is prepared with a view toward helping anyone dealing with media dramatically improve their chances of getting their story in print and/or on the air.Press releases remain the single most commonly used method to get information to news media. Even today, news media remain the most productive means of getting news to the public, regardless of the market size—big city, small city, news media are still far more ubiquitous (and reliable) as news outlets than social media.

The more prepared a press release is, the better chance it has of getting media exposure—by far. Well-prepared releases automatically rise...

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