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Washington Healthplanfinder continues outreach to 'Young Invincibles'


Washington Healthplanfinder announced Wednesday the renewal of its successful collaboration with the Sasquatch! Music Festival, produced by Live Nation, to educate music fans about the benefits of enrolling in health coverage through Washington Healthplanfinder. Washington Healthplanfinder will utilize Sasquatch! Music Festival producer Live Nation’s communications channels throughout Washington State, including event websites, prominent social media channels and concerts, to reach so-called “young invincibles”—adults ages 18-34.

During the first open enrollment period, young adults made up 25 percent of total Qualified Health Plan enrollments, while they made up 29 percent of enr...

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