Selfies and curfews are no reason to race a train


Union Pacific has launched a railroad safety campaign on YouTube, Facebook and Pandora reminding drivers and pedestrians to use caution when approaching railroad tracks. The campaign reminds drivers that “Your Life is Worth the Wait” at railroad crossings, and urges people to not take “selfies” on or around railroad tracks.

Two commercials ask viewers “What is your life worth?” One, titled Curfew, features a teenage boy racing to get his date home before curfew and racing to beat an oncoming train at a railroad crossing. A second ad, titled Interview, depicts  a woman contemplating driving around crossing gates so she can arrive on time at her job interview. In each scenario...

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