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By Max Erikson

Reader board campaign seeks to restore the sign


April 11, 2018

Max Erikson

GETTING ON BOARD WITH THE BOARD: A campaign is under way to restore the reader board.

The Goldendale Chamber of Commerce, with the approval of the Goldendale City Council, is moving forward with a community project called “Renovate the Reader Board” with the goal of restoring the landmark reader board at Main and Columbus. The Chamber is in the beginning stages of planning and fundraising for the project, with the hope of having the reader board and sign operational by spring of next year.

The current reader board has been out of commission for more than two years, and members of the Chamber think the time is right to do something about it. Miland Walling, a member of the city council and a Chamber board member, says that a lot of people he knows really enjoyed the sign when it was operational, and the Chamber has received good feedback on the proposal to restore it.

“We plan on doing more than just fixing it,” Walling says. “We want to make it bigger and add more features to it. We think the reader board is a big benefit to the people in the area.”

The sign was erected in 1959 with the purpose of being a community information reader board, displaying local advertising and updated information on local current events. The proposed restored sign will have those same things but with use updated technology, a full-color reader board, and add more newsworthy information. It will also have announcements of community events, emergency notifications, local business advertising, Amber Alerts, and a time and temperature display. The goal is to renovate the sign while maintaining its vintage 1960s look and replace the old reader board with a modern, remotely-operated digital system.

The Chamber’s fundraising efforts will be in partnership with the Community Enrichment for Klickitat County (CEKC), a 501 (c) 3 non-profit organization, and the project will need community support to reach its goal of $97,000—the estimated cost to restore and modernize the sign. The funds to finance the project will come from a combination of donations from the community and from local business owners. CEKC will be handling the donations for the project and all donations are tax deductible.

Chamber board member Rick Lundin says that all donations are important and each contribution will be recognized by the chamber.

“Local businesses will like the benefits that it will bring, and we have truly had a lot of support for the idea,” Lundin says. “We want to do this project right so that the reader board will last for a long time to come.”

Depending on the amount of the donation, each business or individual will be recognized by what the Chamber is calling “Tiers of Support,” and businesses that donate will be listed on the Chamber website and also in press releases as donors from a specific tier.

The tiers will be recognized as follows:

• Partners- a company with a donation of $5,000 and up will be awarded a lifetime chamber membership and one year of 30 impressions per month on the reader board.

• Benefactor- donations of $2,500 and up will be awarded a 5-year chamber membership and one year of 15 impressions per month on the reader board.

• Leadership Circle- donations of $1,000 and up will be awarded a 2-year chamber membership and one year of 10 impressions per month on the reader board.

• Contributor Circle- donations of $500 and up will be awarded a 1-year chamber membership and one year of 5 impressions per month on the reader board.

• Community Circle- donations of $25 and up will be listed on the chamber website as a member of the Community Circle in the Renovate the Reader Board Project.

Tax deductible donations can be dropped off or mailed to the Chamber of Commerce. Mail your donation to Renovate the Reader Board, c/o Goldendale Chamber of Commerce, at 903 E Broadway, Goldendale, Washington 98620. For online donations go to

To learn more about the Renovate the Reader Board Project, call the Chamber at 773-3400.


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