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By Lou Marzeles

Simcoe Insurance: new owner, same family


August 14, 2019

Lou Marzeles

ALL IN THE FAMILY: Kelsey Endicott, daughter of Jill Kayser, is the new owner of Simcoe Insurance in Goldendale

Simcoe Insurance in Goldendale has a new owner in a familiar family.

Kelsey Endicott is the owner of the company, and she is the daughter of the former owner, Jill Kayser. Endicott is a third-generation owner. Mother and daughter-both born in Goldendale-talked about the transition and what it means for the company.

"My husband and I started talking about a couple of years ago," Kayser says. "We knew that this was our target year. It just kind of evolved, and the timing was right for Kelsey."

"I thought about it off and on," Endicott recalls. "I guess I knew that the time would come eventually."

"We talked about it," Kayser says, then adds to her daughter, "and you weren't interested. I wa...

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